K2's recent marketing video shows that extraordinary marketing messages don't require a big staff or huge budgets -- but they do require commitment, creative thinking and perseverance.
- By Barb Levisay
- March 04, 2013
For channel partners, joining a community is essential to making their voices heard by the larger organizations they are partners with. But given the wide variety of communities in the channel, it can be a challenge for partners to know which ones suit them best.
- By Howard M. Cohen
- March 01, 2013
Channel luminaries offer their best advice to help Microsoft partners succeed in the coming year.
- By Redmond Channel Partner magazine staff
- January 04, 2013
As the recent ConnectWise conference demonstrated, the channel hasn't been made obsolete -- it's just gotten more evolved.
- By Howard M. Cohen
- December 12, 2012
RCP asks Microsoft's Jon Roskill about the increase in price to gain the gold competency and the overall value of the 2-year-old Microsoft Partner Network.
- By Scott Bekker
- December 03, 2012
By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff.
- By Ken Thoreson
- December 03, 2012
Microsoft threw another wrench in the effort to define cloud computing when it ushered in its Cloud OS era with Windows Server 2012. But for partners, the new definition means that for once, they won't have to change as much as they thought.
- By Howard M. Cohen
- November 29, 2012
"Geographic generalist" partners that offer any services for anybody, anywhere, are a struggling breed.
- By Mike Harvath
- November 01, 2012
With an all-new model of computing, the next version of the Microsoft flagship server OS comes with new editions, licensing, product dependencies, features and partner opportunities.
- By Scott Bekker, Kurt Mackie, Gladys Rama
- October 01, 2012
Know what ingredients in sales, marketing and operations must be measured to perform at optimal levels. A partner needs to track at least four metrics for each department.
- By Ken Thoreson
- October 01, 2012
As Microsoft moves ever closer to a subscription-based model, connecting with the right salesperson isn't just strategy -- it's key.
- By Mike Harvath
- September 26, 2012
The days of the one-stop-shop Microsoft partner are over. But sometimes customers want more than a partner can deliver. Smart partners turn to P2P relationships to keep their businesses strong.
- By Barb Levisay
- September 24, 2012
Microsoft is taking an in-your-face approach to convert VMware shops to Hyper-V. When it comes to implementing a migration, though, a partner and customer say it's critical to a successful project to take time with the VMware experts on the customer's IT staff. Making sure they understand how their expertise is still valid and important makes the project go much better.
- By Scott Bekker
- September 17, 2012
Doomsayers are blaming cloud computing for the theoretical demise of the channel, but from Howard's point of view, it's all FUD.
- By Howard M. Cohen
- September 12, 2012
Windows 8 has taken the lion's share of the spotlight, but Windows RT still has big implications for Microsoft partners.
- By Scott Bekker
- September 06, 2012