Branding


Shaking up Subscriptions

As part of the Microsoft Partner Network overhaul, Microsoft is revamping the popular Action Pack program this month.

Clouds: Shifting the Business Model

Now that Microsoft Windows Azure and SQL Azure are commercially available, partners need to consider how the company's new cloud services will change the landscape of how software and services are delivered.

Branding 101

Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.

The Importance of Being Microsoft

Microsoft isn't just the world's most powerful software company. It's also the world's biggest brand. Here's why -- and what that means to partners.

Dealing with Microsoft Haters

Microsoft may be the world's best-known brand, but it's not necessarily the best-loved. Here are ways to overcome deal-busting objections.

The Two Faces of the Microsoft Brand

With a great brand name comes great partner responsibility.