The combination of Windows Server 2012, System Center 2012 SP1 and Windows Intune have given Microsoft partners new opportunities to expand their businesses into the cloud. Here are a few examples.
From specialization to audience targeting, content creation, traffic generation and more, marketing consultant Barb Levisay offers proven tips for bolstering your name recognition.
In the last three years, Microsoft has been involved in six botnet takedowns. This one, though, seems more personal.
You've heard the warnings before, but they're ringing true: If you're not able to provide value-added services, you're probably not going to profit from your relationship with Microsoft.
Growing businesses have problems. There are many resources to help you address those problems; the opportunity is for you to use them.
For channel partners, joining a community is essential to making their voices heard by the larger organizations they are partners with. But given the wide variety of communities in the channel, it can be a challenge for partners to know which ones suit them best.
K2's recent marketing video shows that extraordinary marketing messages don't require a big staff or huge budgets -- but they do require commitment, creative thinking and perseverance.