3/1/2013

59 Real-World Marketing Tactics for Microsoft Partners

Marketing consultant Barb Levisay offers proven tips for bolstering your company's name recognition.


In-Depth

Tales of Partner Successes in Microsoft's 'Cloud OS'

By Scott Bekker

The combination of Windows Server 2012, System Center 2012 SP1 and Windows Intune have given Microsoft partners new opportunities to expand their businesses into the cloud. Here are a few examples.


59 Real-World Marketing Tactics for Microsoft Partners

By Barb Levisay

From specialization to audience targeting, content creation, traffic generation and more, marketing consultant Barb Levisay offers proven tips for bolstering your name recognition.


Channel Watch

Microsoft Sends a Message After Bamital Messes with Bing

By Scott Bekker

In the last three years, Microsoft has been involved in six botnet takedowns. This one, though, seems more personal.


Channeling the Cloud

Microsoft Wants You To Become a Cloud Provider

By Jeffrey Schwartz

You've heard the warnings before, but they're ringing true: If you're not able to provide value-added services, you're probably not going to profit from your relationship with Microsoft.


Selling Microsoft

Partners: Beware of 'Reinventing the Wheel'

By Ken Thoreson

Growing businesses have problems. There are many resources to help you address those problems; the opportunity is for you to use them.


The Changing Channel

Figuring Out Which IT Community Is Right for You

By Howard M. Cohen

For channel partners, joining a community is essential to making their voices heard by the larger organizations they are partners with. But given the wide variety of communities in the channel, it can be a challenge for partners to know which ones suit them best.


News

Behind Microsoft Partner K2's 'Dispute Impossible' Campaign

By Barb Levisay

K2's recent marketing video shows that extraordinary marketing messages don't require a big staff or huge budgets -- but they do require commitment, creative thinking and perseverance.