RBA Consulting Rebrands as 'RBA'

RBA Consulting recently completed the integration of Ratchet Inc., a digital marketing specialist that RBA acquired in August. At the end of the process, both companies altered their identities -- one a little and one a lot.

Ratchet had 42 employees and about $5 million in 2010 revenues when it was acquired. RBA Consulting was a Wayzata, Minn.-based Microsoft National Systems Integrator partner with offices in Minneapolis, Dallas and Denver.

Now both will do business under the "RBA" brand.

The combined entity did about $35 million in revenue in 2011 and now has 245 employees, up from the 225 employees the two companies had at the time of the acquisition.

Going beyond the name change, RBA CEO Mike Reinhart explained the Ratchet acquisition as part of a shift to focusing on the end user, a logical outgrowth of the IT consumerization trend.

"With the focus on the end user, we can leverage technology to meet our clients' business objectives and reach, engage and motivate end users across departments and multiple technology platforms," Reinhart said in a statement. "Additionally, because we understand how the creative use of technology fits into the larger picture of a company's core objectives, our clients reap the benefits of our unique expertise from concept to deployment."

RBA is one of 33 Microsoft NSIs, which are generally large systems integration partners with a multi-regional presence in the United States. According to RBA's Microsoft Pinpoint directory profile, the company has 13 Microsoft competencies.

Posted by Scott Bekker on March 12, 2012 at 11:58 AM