Bekker's Blog

Blog archive

Report: Microsoft Discontinues Zune (Updated)

The Zune media player, Microsoft's 5-year-old attempt to answer the Apple iPod, may be about to join the ranks of Microsoft's zombie products.

In a report posted Monday, Bloomberg quoted a source familiar with the decision saying Microsoft would discontinue the player due to low demand and to shift its emphasis to mobile phones. There have been rumblings for weeks that something was happening in the Zune product unit.

Bloomberg noted that Zune failed to rank among NPD Groups Inc.'s top five portable digital music players in the United States last year, when Apple's market share was 77 percent.

The report's source told Bloomberg that Microsoft would continue to sell existing versions of the Zune, and that Zune software, which was fairly sophisticated and has inspired some aspects of the Windows Phone 7 interface, will go onto Windows phones.

UPDATE 3/16: A subsequent blog post attributed to a Microsoft program manager says the company has not officially confirmed whether it is discontinuing the Zune hardware line.

Posted by Scott Bekker on March 14, 2011


Featured

  • Image of a futuristic maze

    The 2024 Microsoft Product Roadmap

    Everything Microsoft partners and IT pros need to know about major Microsoft product milestones this year.

  • SharePoint Embedded Becomes Generally Available

    After a six-month preview, SharePoint Embedded, an API-based version of SharePoint that developers and ISVs can use to embed Microsoft 365 capabilities into their apps, is now generally available.

  • Copilot in Microsoft 365 Getting Agents, Extensions and Team (Not Teams) Support

    Microsoft is adding more functionality to its Copilot AI assistant aimed at improving business collaboration, processes and workflows for Microsoft 365 users.

  • Microsoft Giving Startups Templates To Build AI Apps

    A new perk for businesses enrolled in the Microsoft for Startups Founders Hub program aims to fast-track their ability to build AI-powered applications.