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A Hard Sell on Windows Vista

Microsoft has a lot of information to convey to partners at the Worldwide Partner Conference. In a June preview of the show, we scoured the session descriptions to tease out a dozen themes, including Software + Services, BI, SMB, virtualization and others (read the article here).

One theme we didn't mention is that Microsoft is going to push its partners hard this week to get out there and sell Windows Vista. It's not surprising, but if you have any doubt that's going to be a theme, consider that the only Microsoft literature in the bag that attendees are getting when they check in at the show focuses on Vista. One is a whitepaper called, "The Business Value of Windows Vista: Five reasons to deploy now." The other is the letter from Bill Veghte, senior vice president of the Online Services & Windows Business Group, to Windows customers titled "An Update on the Windows Roadmap." The message of the letter is that Windows XP is still available in several ways, but Windows Vista is really the best choice and Windows 7 isn't coming until 2010.

Posted by Scott Bekker on July 07, 2008 at 11:58 AM