Google Tests New Approach to Mapping

Google has introduced a new service that enables mobile phone users to determine their approximate location and retrieve mapping information without the use of GPS.

This service, currently being tested, requires Google-provided software to be installed on the phone. Because it doesn't use GPS (rather, it most likely identifies the location and bearing of the receiving cell tower), its margin of error is going to be significantly higher. However, Google claims that there will be enough data to provide neighborhood-level information.

Like most end user services from the search giant, this location service is free. Google is likely planning on selling ads delivered through the service.

Do you think Google already knows too much about you? How about your location? Search me out and let me know at pvarhol@redmondmag.com.

Posted by Peter Varhol on December 04, 2007 at 11:57 AM