Google Tests New Approach to Mapping
Google has introduced a new service that enables mobile phone users to
determine
their approximate location and retrieve mapping information without the
use of GPS.
This service, currently being tested, requires Google-provided software to
be installed on the phone. Because it doesn't use GPS (rather, it most likely
identifies the location and bearing of the receiving cell tower), its margin
of error is going to be significantly higher. However, Google claims that there
will be enough data to provide neighborhood-level information.
Like most end user services from the search giant, this location service is
free. Google is likely planning on selling ads delivered through the service.
Do you think Google already knows too much about you? How about your location?
Search me out and let me know at pvarhol@redmondmag.com.
Posted by Peter Varhol on December 04, 2007 at 11:57 AM