Yahoo Buys Up Ad Network

In another "blurification" of the worlds of the Internet and Madison Avenue, Yahoo has just bought online advertising network BlueLithium for $300 million. BlueLithium is currently the fifth-largest online advertising network, specializing in technology that tracks consumer behavior to deliver more relevant ads.

In other Yahoo news, top dog in sales Gregory Coleman is leaving the company. Hilary Schneider, Yahoo's executive vice president of local markets and commerce, will take over for him. Coleman will remain at Yahoo until February 2008.

Coleman's departure follows two quarters of declining profits and declining market share. It's rough in the online world.

As more search engine companies buy up ad agencies, how do you think it will affect what you view online or your Web habits? Is the pervasive advertising driving you nuts? What type of online ad do you find most obtrusive? Let me know at llow@redmondmag.com.

Posted by Lafe Low on September 05, 2007 at 11:57 AM


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