Yahoo Buys Up Ad Network

In another "blurification" of the worlds of the Internet and Madison Avenue, Yahoo has just bought online advertising network BlueLithium for $300 million. BlueLithium is currently the fifth-largest online advertising network, specializing in technology that tracks consumer behavior to deliver more relevant ads.

In other Yahoo news, top dog in sales Gregory Coleman is leaving the company. Hilary Schneider, Yahoo's executive vice president of local markets and commerce, will take over for him. Coleman will remain at Yahoo until February 2008.

Coleman's departure follows two quarters of declining profits and declining market share. It's rough in the online world.

As more search engine companies buy up ad agencies, how do you think it will affect what you view online or your Web habits? Is the pervasive advertising driving you nuts? What type of online ad do you find most obtrusive? Let me know at [email protected].

Posted by Lafe Low on September 05, 2007 at 11:57 AM


Featured

  • Nvidia Buys Chip Maker Arm for $40 Billion

    Nvidia has entered into a "definitive agreement" to acquire U.K.-based chip design company Arm Ltd. from the SoftBank Group in a stock-and-cash deal valued at $40 billion.

  • The 2020 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generations of .NET and PowerShell, here's what's on tap from Microsoft this year.

  • Oracle, Not Microsoft, Wins TikTok Buyout Bid

    Oracle's proposal to acquire TikTok's U.S. social media operations emerged victorious over the weekend, putting an end to Microsoft's competing buyout bid.

  • Microsoft Making Progress on Windows Virtual Desktop

    A recent "Desktops in the Cloud" podcast chat gives some insight into Microsoft's progress on its Windows Virtual Desktop (WVD) service.