Yahoo Buys Up Ad Network
In another "blurification" of the worlds of the Internet and Madison
Avenue, Yahoo has just bought
online advertising network BlueLithium
for $300 million. BlueLithium is
currently the fifth-largest online advertising network, specializing in technology
that tracks consumer behavior to deliver more relevant ads.
In other Yahoo news, top dog in sales Gregory Coleman is leaving
the company. Hilary Schneider, Yahoo's executive vice president of local
markets and commerce, will take over for him. Coleman will remain at Yahoo until
Coleman's departure follows two quarters of declining profits and declining
market share. It's rough in the online world.
As more search engine companies buy up ad agencies, how do you think it will
affect what you view online or your Web habits? Is the pervasive advertising
driving you nuts? What type of online ad do you find most obtrusive? Let me
know at [email protected].
Posted by Lafe Low on September 05, 2007 at 11:57 AM