Google Trademark Suit Dropped

In what Google is declaring as a victory, American Blind & Wallpaper Factory has dropped a suit initially filed in 2003. American Blind claimed that Google let rivals buy ads based on keywords when someone does a search for the company.

Google has been involved in similar suits, some of which it has successfully defended while others it has lost. In the final settlement agreement signed last Friday, both American Blind and Google agreed to dismiss the litigation, with neither side admitting any wrongdoing or accepting any liability for others' expenses.

Google can continue its lucrative policy of selling ads based on keywords, including those in trademarks. This is another line in the sand drawn in the Wild West of online advertising.

Where do you think the lines should be drawn? What constitutes unfair competition? Should search engines like Google be allowed to hone in on search terms for fun and profit? Search me out at [email protected].

Posted by Lafe Low on September 05, 2007 at 11:57 AM


Featured

  • The 2020 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generations of .NET and PowerShell, here's what's on tap from Microsoft this year.

  • Premium-Level Azure AD Coming to Microsoft 365 Business

    Users of Microsoft 365 Business will be able to access Azure Active Directory Premium P1 licensing free of charge, Microsoft said this month.

  • 2020 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss. (Now updated with COVID-19-related event changes.)

  • Curvey Stone Steps Graphic

    Microsoft Makes Run at 5G, Edge Computing with Azure Edge Zones

    Microsoft is promising to enable new edge computing scenarios for partners and developers with Azure Edge Zones, which became available as a preview this week.

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.