Google Trademark Suit Dropped

In what Google is declaring as a victory, American Blind & Wallpaper Factory has dropped a suit initially filed in 2003. American Blind claimed that Google let rivals buy ads based on keywords when someone does a search for the company.

Google has been involved in similar suits, some of which it has successfully defended while others it has lost. In the final settlement agreement signed last Friday, both American Blind and Google agreed to dismiss the litigation, with neither side admitting any wrongdoing or accepting any liability for others' expenses.

Google can continue its lucrative policy of selling ads based on keywords, including those in trademarks. This is another line in the sand drawn in the Wild West of online advertising.

Where do you think the lines should be drawn? What constitutes unfair competition? Should search engines like Google be allowed to hone in on search terms for fun and profit? Search me out at llow@redmondmag.com.

Posted by Lafe Low on September 05, 2007 at 11:57 AM