The cool thing is that you don't necessarily need a fancy-schmancy polling firm or an overpriced integrated marketing company. Net Promoter has score survey that has gained popularity as a Web-based benchmark that gauges customer attitudes and links survey results to a metric that helps companies use it improve their own profitability.
CSK Technologies uses Net Promoter to survey clients at the end of each quarter. Typical survey questions include the basic 1-t0-10 scale of satisfaction, as well as an overture to the customer on whether or not they'd like to be contacted regarding grievances, for instance, if a score is 8 or lower.
Additional questions include satisfaction levels of core applications and network monitoring and helpdesk response efficiency.
Indeed, it helps to keep track of your performance and either improve service or remediate deficiencies. One sure thing is that customers will keep track of the performance of the IT service company they are paying to make their business better.
Posted by Jabulani Leffall on April 11, 2011 at 11:57 AM
Microsoft's latest collaboration application, Loop, is now available as a public preview.
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Microsoft's top partner executives detailed several changes it plans to make to the 6-month-old Microsoft Cloud Partner Program (MCPP).
Microsoft this week demonstrated how its natural language AI capabilities in Microsoft 365 Copilot will widely extend across the company's products and services.
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