Pender's Blog

Blog archive

Microsoft Searches for Cool with Bing

OK, we'll admit it -- we like the Bing ads where people shout random things at some poor person who just wants an answer to a simple question. If only Bing were that much better than Google search, we'd be devotees of Microsoft's engine. But we really don't see that big of a difference between the two, other than the pretty pictures Bing has in the background of its start page.

That's OK, though, because Microsoft is getting ready to woo us with a Bing cool offensive, which includes deals with rapper Jay-Z (who, if he was still cool, probably isn't anymore) and destroyer of college football ESPN. Of course, Microsoft isn't cool and never will be, so this campaign will likely be a mitigated success at best. Bing's market share is growing, though, so maybe something in the scatter-shooting of advertising and marketing Microsoft is doing is working.

Posted by Lee Pender on January 26, 2011


Featured

  • Nerdio Hands Microsoft MSPs an Assist with 'Modern Work' Upgrades

    Neridio is rolling out new improvements to its Manager for MSP platform aimed at simplifying partner deployment of multiple Microsoft services, including Azure Virtual Desktop (AVD), Microsoft 365 and Microsoft Intune.

  • Image of a futuristic maze

    The 2024 Microsoft Product Roadmap

    Everything Microsoft partners and IT pros need to know about major Microsoft product milestones this year.

  • Windows Server 2025 Now Generally Available

    Microsoft's next-gen server platform, Windows Server 2025, is now ready for production environments, the company announced Monday.

  • Microsoft Takes Wraps Off 'Modernized' Windows Hello

    Windows 11 users will see a new and improved Windows Hello interface, Microsoft said recently.