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Marching Orders 2018: Investing in AI is a Smart Play

What can Microsoft partners do differently in 2018 to make a business breakthrough? We put that question to 16 top experts, including Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft. For more tips on finding success in the Microsoft channel in 2018, read our full Marching Orders feature here.

More and more companies are looking to digitally transform their business with Artificial Intelligence (AI). According to market research firm Tractica, revenue generated from the application of AI software will skyrocket in the next five years. Starting at $1.36 billion in 2016, research shows AI generated revenue will see a 52% compound annual growth rate, stretching the opportunity to $59.75 billion by 2025. Microsoft's new "AI Practice Development Playbook" is giving partners the guidance they need to start, grow, and optimize an AI practice. Whether they're in health care, retail, construction or finance, the AI Playbook was designed to help companies across industries develop AI practices that set them apart from their competitors and capitalize on the AI opportunity. The playbook takes a step-by-step approach to help Microsoft partners define their AI strategy, hire and train a team, operationalize their plan, go to market, and grow their AI practice. Real-world examples show how it's done.

Customers, once unsure about AI technology at home and at work, now expect time-saving, life-improving solutions to be built into the products and services they buy. With so much opportunity ahead, now is the time to get smart about making AI part of your company's digital transformation.

Gavriella Schuster is corporate vice president of the Microsoft One Commercial Partner (OCP) organization. At Microsoft since 1995, Schuster has held top worldwide partner leadership roles for Microsoft since May 2014.

Posted by Gavriella Schuster on February 14, 2018