You think something as potentially exciting as a series of Microsoft cloud applications would have a cool name. You'd be wrong. What name did Redmond choose for its online versions of SharePoint, Exchange, Office Live Meeting and Office Communication Server? Business Productivity Online Suite (BPOS). Marketing 101 suggest that one never create an acronym with the letters POS embedded.
Despite the lame name, the apps are pretty cool and now will reach a larger audience. BPOS and the better-named Azure are now available in 20 countries. That's pretty critical for international organizations who'd rather not run on the cloud in the U.S. and on physical servers elsewhere.
Have you tried BPOS or have a hankering? What is the worst product name or acronym you've ever come across? Answers to both welcome at email@example.com.
Posted by Doug Barney on April 19, 2010 at 11:53 AM