Barney's Blog

Blog archive

Microsoft Won't Bribe Murdoch

Reports have been circulating that Microsoft would pay Rupert Murdoch's News Corp. to make content exclusive to Bing, keeping it off Google. The deal would satisfy two needs: Microsoft wants traffic and Murdoch is sick of Google stealing -- I mean aggregating -- his hard-earned content.

On the other hand, paying to build search market share isn't the best approach. Let the technology speak for itself, I say. Microsoft apparently agrees, and isn't currently pursuing such a deal, it now says.

That leaves the issue of aggregation very much on the table. The Internet is still the Wild West. I understand rogue sites grabbing content that isn't theirs, but Google is a huge public company, and its aggregation is killing the content that feeds it: When there are no journalists, what will become of Google? You tell me at [email protected].

Posted by Doug Barney on December 09, 2009


Featured

  • Image of a futuristic maze

    The 2024 Microsoft Product Roadmap

    Everything Microsoft partners and IT pros need to know about major Microsoft product milestones this year.

  • Microsoft Sets September Launch for Purview Data Governance

    Microsoft's AI-powered Purview solution to address governance and security challenges is set to become generally available on Sept. 1.

  • An image of planes flying around a globe

    2024 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • End of the Road for Kaspersky in the United States

    Kaspersky on Monday said it is shuttering its U.S. operations, just days before a nationwide ban on sales of its security software was set to take effect.