Green Growing Slow
Green technology, at a high level, makes perfect sense. Not only do we get to help the environment, but we can save gobs of cash at the same time. And that's the real point: Saving electricity means saving money.
So you'd think IT would be jumping all over it. But in the case of green, you have to spend money to save money. And in this economy, spending money today to save tomorrow just ain't gonna happen. Recent Gartner research bears this out. The research giant doesn't blame budgets as much as the failure of current green technologies, such as energy monitoring tools.
I'm not sure IT should rush headlong into huge green investments, but it should clearly be part of a long-term plan. Am I just a do-good environmentalist or is green a big deal? Don't use paper; send tree-free e-mail to dbarney@redmondmag.com.
Posted by Doug Barney on October 14, 2009 at 11:53 AM