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        Microsoft Cuts Windows Azure Prices for SQL Reporting Services
        
        
        
			- By Kurt Mackie
- February 03, 2013
Microsoft lowered Windows Azure price decrease last week  for its SQL Reporting Services, which is used for business intelligence-type  applications.
The price cut comes in association with a lower report  increment. The SQL Reporting Service is now measured at increments of 30  reports at $0.16 per hour. The previous charge was measured at $0.88 per hour  in increments of 200 reports. Microsoft claims that "the smaller report increment (from 200 to 30) will  give customers better utilization and hence lower effective price points,"  according to a blog post.
That's a bit  abstract and hard to follow, but so is the entire pricing structure  for Windows Azure. Organizations buying time on Windows Azure pay a monthly  rate based on their use of various Windows Azure components. They pay for the  compute time, data storage and data access, plus the bandwidth of the data  transferred out of the cloud. Those various services get priced at specific  rates, usually per GB. There's also a monthly fee rolled into the overall cost  if an organization uses SQL Azure.
In December, Microsoft  announced price reductions for Windows Azure Storage, claiming that costs  could be reduced "by as much as 28%." The company offers  geo-replication storage support, as well as lower cost locally redundant  storage support as part of Windows Azure Storage. The geo-replication storage  service is turned on by default. While that may sound good, Microsoft avoided  using its own georedundant storage to address a two-day Windows Azure service  disruption in late December because doing so would have lost some data for  customers. The company indicated that it is working on engineering a faster  response time for its georeplication service.
The price cuts are part of a series. Microsoft eliminated an  inbound data transfer charge during peak hours in June 2011. In September, the company rolled out a plan to offer discounts  based on spending tiers.
These price reductions appear to be responses to the  competition, particularly Amazon Elastic Cloud Compute (EC2) and Amazon Web  Services (AWS). Amazon announced  earlier this month that it had lowered data transfer prices between AWS  regions by as much as 83 percent. In addition, Amazon decreased some EC2  on-demand prices by up to 13 percent.
        
        
        
        
        
        
        
        
        
        
        
        
            
        
        
                
                    About the Author
                    
                
                    
                    Kurt Mackie is senior news producer for 1105 Media's Converge360 group.