Oracle PartnerNetwork Specialized Debuts

New program includes partner specializations, resources and a bigger emphasis on social media.

In its continuing effort to build and grow its channel organization, Oracle Corp. revamped the Oracle PartnerNetwork in December with new specializations and resources and a new emphasis on social media tools.

The company formally launched the Oracle PartnerNetwork (OPN) Specialized, an enhancement to the existing 22,000-member OPN, in early December. The Redwood Shores, Calif.-based database and applications giant had unveiled the new OPN Specialized program a few months earlier at Oracle OpenWorld 2009 and opened registration for the program in November.

Judson Althoff, Oracle senior vice president of Worldwide Alliances and Channels, explained the changes as a way to help partners differentiate their expertise within Oracle's large range of technologies and markets.

Althoff said that a new set of tools will help partners "achieve specialization, more easily conduct business with both Oracle and customers, and gain the valuable training they need to grow their business and profit with Oracle."

Those tools include a new Programs & Enrollments system for managing their profiles and specializations, Partner Ordering Portal, training platform, solutions catalog and calendar of events. The OPN now integrates Twitter, Facebook, LinkedIn and YouTube into its communications, joining the existing Oracle Mix partner-to-partner collaboration platform. Oracle used social media extensively in launching OPN Specialized on Dec. 2, an online event that the company said had 4,500 participants.

The 25 initial specializations include 13 application categories, eight database categories and four middleware categories. Examples of database specializations include Oracle Database 11g, Database Security, Data Warehousing, Oracle Real Application Clusters, Oracle Enterprise Manager and Oracle Enterprise Linux. The program also highlights partners' industry concentrations such as health care, retail, public sector and high technology.

Levels in the new OPN Specialized include Platinum, Gold, Silver and Remarketer. The Platinum level is for partner companies that demonstrate expertise across five or more of the solution areas. A few key Oracle partners had already earned the Platinum level in time for the official OPN Specialized launch: B2Br, CedarCrestone, SolStonePlus, Symatrix and Tilsore.

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.


  • Nvidia Buys Chip Maker Arm for $40 Billion

    Nvidia has entered into a "definitive agreement" to acquire U.K.-based chip design company Arm Ltd. from the SoftBank Group in a stock-and-cash deal valued at $40 billion.

  • The 2020 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generations of .NET and PowerShell, here's what's on tap from Microsoft this year.

  • Oracle, Not Microsoft, Wins TikTok Buyout Bid

    Oracle's proposal to acquire TikTok's U.S. social media operations emerged victorious over the weekend, putting an end to Microsoft's competing buyout bid.

  • Microsoft Making Progress on Windows Virtual Desktop

    A recent "Desktops in the Cloud" podcast chat gives some insight into Microsoft's progress on its Windows Virtual Desktop (WVD) service.