Cisco, Go After SMBs Together

Customer Interaction Cloud combines's Service Cloud 2 and Cisco's UC stack.

Networking giant Cisco Systems Inc. and Software as a Service (SaaS) pioneer Inc. are rolling out a combined customer relationship management (CRM) and contact center offering with a cloud twist.

The new Cisco/ Customer Interaction Cloud taps's Service Cloud 2 and Cisco's Unified Communications (UC) stack. It exploits a custom connector that permits users of CRM to leverage Cisco's Unified Contact Center capabilities.

It's a small and midsize business (SMB)-oriented offering, too, according to Cisco and; the two partners plan to target shops of between 30 and 300 agents.

Cisco officials anticipate plenty of pent-up SMB demand, citing estimates that just about half of all customer service interactions involve cloud assets at some point. The new Customer Interaction Cloud's "cloud" branding underscores its support for next-gen Web 2.0 applications -- social media, forums, blogs, wikis or online searches -- in addition to its being built on top of's Service Cloud 2 platform.

The new offering's cloud-based underpinnings help abstract, or eliminate entirely, a lot of the complexity associated with managing and integrating contact center technologies, particularly with CRM or other application software platforms, the two partners say.

"The combination of Cisco's Unified Communications and's Service Cloud 2 will provide companies with a true cloud-based option when it comes to their customer service needs," said Alex Dayon, senior VP of customer service and support for, in a statement. "Companies will no longer have to manage routers, servers and switches when it comes to their contact center -- they can focus on delivering the best customer service possible."

About the Author

Stephen Swoyer is a Nashville, TN-based freelance journalist who writes about technology.