News

Survey: Google Knocks Microsoft From Top Brand Perch

Google is now the world's most valuable brand, followed closely by GE, Microsoft and Coca-Cola, according to Millward Brown Optimor's 2007 Brandz survey.

Microsoft was tops in 2006, but it fell two spots this year to No. 3. GE came in second and Coca-Cola was fourth.

According to the survey, the Microsoft brand's value has dropped 11 percent in the last year, while Google's grew 77 percent. Last year, Google ranked No. 7.

Overall, technology is ranked as the fifth most powerful brand category, with growth of 14 percent since last year.

Other technology companies ranking in the top 10 were China Mobile at No. 5 and IBM at No. 9. HP came in at No. 15, with brand value up 27 percent over the last year, the survey said. Apple came in at No. 16, with its brand value up more than 55 percent.

Cisco, Intel, SAP, Oracle and Dell all made the top 40.

This is the second year that Millward Brown Optimor, the "brand finance and ROI unit of...market research and consultancy Millward Brown," has conducted this survey. This year, at least 1 million consumers were interviewed for the survey, which covered "almost" 400,000 worldwide brands, the company said.

"The ranking is based on the brand's 'dollar value,' calculated by using an economic use approach; the brand value shown in our ranking is based on the present value of the earnings that the brand is expected to generate in the future," the company explained in a release.

Google and Apple topped the survey's list of brands with the highest momentum. The survey also breaks the brands' value by region and industry.

To view more results from the survey, go here.

About the Author

Becky Nagel is the vice president of Web & Digital Strategy for 1105's Converge360 Group, where she oversees the front-end Web team and deals with all aspects of digital projects at the company, including launching and running the group's popular virtual summit and Coffee talk series . She an experienced tech journalist (20 years), and before her current position, was the editorial director of the group's sites. A few years ago she gave a talk at a leading technical publishers conference about how changes in Web browser technology would impact online advertising for publishers. Follow her on twitter @beckynagel.

Featured

  • Linux Apps Support Comes to Cameyo Virtual App Delivery Service

    Cameyo on Wednesday announced that its Virtual App Delivery service now supports Linux applications, expanding from Windows apps support.Cameyo's Virtual App Delivery service has extended its support to Linux applications, the company announced on Wednesday.

  • Rackspace-Hosted Exchange Service Gets Hit with Ransomware Attack

    Managed services provider Rackspace issued an announcement on Tuesday confirming that its hosted Microsoft Exchange e-mail service was disrupted by a ransomware attack. Rackspace's hosted Microsoft Exchange e-mail service was disrupted by a ransomware attacks, the managed services provider confirmed on Tuesday.

  • Microsoft Turns to Partners for Azure Kubernetes Service Boost

    In a joint statement by Microsoft and Isovalent on Monday, the two companies announced that Microsoft's Azure Kubernetes Service (AKS) will be receiving eBPF capabilities.

  • Microsoft Adds Privileged Identity Management Delegation to Azure Lighthouse

    The commercial release of Privileged Identity Management (PIM)-enabled Azure Lighthouse delegations is now available, Microsoft on Monday announced.