YourSalesManagementGuru by Ken Thoreson, Acumen Management Group
			
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	Sales Leadership Thoughts: Why Winners Win
    
		Last week, after I spoke at a conference, an attendee mentioned to me that she  really enjoyed the topic, "Why Winners Win." It's also one of my favorite parts of the keynote, and the four points I make in it consolidate many of my own personal beliefs. I thought I would share them with you today.
		
				Point 1: Winners create optimism. One reason is they dare to dream what others can't imagine. In the past, sociologists told us  that you needed talent or hunger to succeed and win. In one study of  highly talented individuals, researchers found that those who were successful  had an additional ingredient: optimism. Not a simple happy-go-lucky feeling,  but a real attitude that good things will happen. You can develop this attribute by focusing on the positives of life.
		
				Point 2: Winners recognize fear as opportunity. Winners  aren't immune to fear, but instead of letting fear stop them, the go with it. They treat  fear as a signal and push through to experience new heights of living. Feel the  fear -- but do it anyway!
		
				Point 3: Winners  build dreams. Winners can visualize. They  create  the image of their dream into reality. Our dreams shape us;  we can't  do what we can't imagine. People who get what they want often figure out what  that is by letting their ambitions soar instead of censoring them before they  emerge. Winners hang on to dreams. They are self-fulfilling prophecy; positive  illusions promote productive work and a successful life.
		
				Point 4: Winners reduce frustrations. Winners focus  on what will go right, not what will go wrong. Losers see the sand traps around  every green, but winners see only the greens -- go for the pin! Remember that past  frustrations build anxiety. While we must recognize frustration, it is a  healthy byproduct of working toward your goals. Frustrations are  simply steps to achievement.
		I hope these ideas will begin to make your week, month and year  terrific. Remember to build  a "gourmet life"! Put the right ingredients in place and your menu for life will guide  you to success and happiness.
 
	Posted by Ken Thoreson on May 13, 2011