Bekker's Blog by Scott Bekker, Editor in Chief

Blog archive

Flinders Named Channel Chief at VMware

Longtime senior Microsoft channel executive Jenni Flinders has landed the channel chief role at VMware Inc.

Flinders' formal title at VMware is vice president, Worldwide Channels, and she reports to Brandon Sweeney, senior vice president, Worldwide Commercial and Channel Sales.

The Palo Alto, Calif.-based enterprise virtualization and cloud giant boasts an ecosystem of 75,000 partners.

Flinders left Microsoft in April 2015 after nearly 15 years with the company. She joined Microsoft in 2000 in marketing and sales roles in South Africa and later ran the midmarket business for Latin America out of Microsoft's Ft. Lauderdale, Fla. office before joining then-Microsoft worldwide channel chief Allison Watson's team in the Worldwide Partner Group as chief of staff.

From 2009 until her departure in 2015, she was channel chief for Microsoft's U.S. partners.

Since 2015, Flinders has been CEO of Daarlandt Partners, a channel strategy consulting practice.

Posted by Scott Bekker on April 05, 2018


Featured

  • Hands-On AI Skills Now Outshine Certs in Salary Stakes

    For AI-related roles, employers are prioritizing verifiable, hands-on abilities over framed certificates -- and they're paying a premium for it.

  • Roadblocks in Enterprise AI: Data and Skills Shortfalls Could Cost Millions

    Businesses risk losing up to $87 million a year if they fail to catch up with AI innovation, according to the Couchbase FY 2026 CIO AI Survey released this month.

  • Microsoft Cuts Windows 11 Recovery Time with New Update

    Microsoft has introduced two key enhancements to Windows 11 aimed at minimizing downtime and streamlining error resolution.

  • Microsoft Offers Support Extensions for Exchange 2016 and 2019

    Microsoft has introduced a paid Extended Security Update (ESU) program for on-premises Exchange Server 2016 and 2019, offering a crucial safety cushion as both versions near their Oct. 14, 2025 end-of-support date.

Most   Popular