WPC: SMB-Focused Microsoft Communication Services Launched Globally for Hosters, Resellers
    
		Microsoft announced global   availability of Microsoft Communication Services on Tuesday at its Worldwide   Partner Conference (WPC).
The program consists of marketing   collateral, such as a Ready to Go campaign, aimed at SMB customers   who are most interested in having their communications infrastructure hosted by   a hosting provider.
The materials emphasize   capabilities, such as e-mail, phone, fax and document sharing, versus   emphasizing Microsoft products that those smaller customers don't tend to be   familiar with. Components of the campaigns are also designed for smaller   reseller partners who would act as sales agents for the larger hosters.
Microsoft Communication Services   grew out of a pilot program with cable giant Comcast that started in November   2007. Comcast, which won the Microsoft Communications Sector Partner of the Year   Award this year, has more than 100,000 e-mail users on Microsoft Hosted   Exchange.
At WPC, Microsoft announced that   Microsoft Gold Certified Partner Outsourcery Ltd., formerly Genesis   Communications Ltd., will use Microsoft Communication Services in the United   Kingdom.
If you're looking for more detail   on Microsoft Communication Services, we ran a feature previewing the program in   our May issue.
 
	Posted by Scott Bekker on July 14, 2009