Bekker's Blog by Scott Bekker, Editor in Chief

Blog archive

Partner's Guide to SQL Server 2008

Despite a range of competitive strengths, the newest version of Microsoft's database management product is only just beginning to gain steam with customers. We just posted a special report by regular RCP contributor Rich Freeman that looks at strategies that Microsoft partners are using now to upsell Microsoft's flagship database, SQL Server 2008, to help customers gain competitive advantage.

Analysts estimate that customer adoption of SQL Server 2008 is in the single digits of the SQL Server install base. By talking to leading-edge partners, Rich identified a few key areas that may help you gain traction as you look to capitalize on SQL Server 2008's likely expansion among the install base and beyond. One is to help customers figure out how to grow underutilized SQL Server implementations. Another is to match new capabilities in SQL Server 2008 with customers who have a commitment to mobile applications. A third is to help customers understand the ways they can improve their profitability through use of the database's new and improved business intelligence capabilities.

Check the report out in our Tech Library here (free registration is required).

Posted by Scott Bekker on March 30, 2009


Featured

  • Report: Cost, Sustainability Drive DaaS Adoption Beyond Remote Work

    Gartner's 2025 Magic Quadrant for Desktop as a Service reveals that while secure remote access remains a key driver of DaaS adoption, a growing number of deployments now focus on broader efficiency goals.

  • Windows 365 Reserve, Microsoft's Cloud PC Rental Service, Hits Preview

    Microsoft has launched a limited public preview of its new "Windows 365 Reserve" service, which lets organizations rent cloud PC instances in the event their Windows devices are stolen, lost or damaged.

  • Hands-On AI Skills Now Outshine Certs in Salary Stakes

    For AI-related roles, employers are prioritizing verifiable, hands-on abilities over framed certificates -- and they're paying a premium for it.

  • Roadblocks in Enterprise AI: Data and Skills Shortfalls Could Cost Millions

    Businesses risk losing up to $87 million a year if they fail to catch up with AI innovation, according to the Couchbase FY 2026 CIO AI Survey released this month.

Most   Popular