Bekker's Blog

Blog archive

So How Big Is This UC Opportunity?

Microsoft at last rolls out its unified communications opportunity, and partners might ask, "Just how big is it?" At this point, I don't know, and nobody else does either. But here are the numbers Microsoft is throwing around. I'll pass them along without endorsement.

In a published Q&A with some strategic partners, Microsoft pinned the total revenue opportunity of the unified communications market at $45 billion.

Jeff Raikes, president of the Microsoft Business Division, put it another way on Tuesday:

"For every dollar of Microsoft revenue on our unified communications products in 2008, our partners are going to add an additional $3 of value."

That estimate is not as eye-popping as the $18 in ecosystem revenues for every $1 Microsoft gets in Windows Vista sales, but it's a nice number nonetheless.

Posted by Scott Bekker on October 17, 2007


Featured

  • Report: Cost, Sustainability Drive DaaS Adoption Beyond Remote Work

    Gartner's 2025 Magic Quadrant for Desktop as a Service reveals that while secure remote access remains a key driver of DaaS adoption, a growing number of deployments now focus on broader efficiency goals.

  • Windows 365 Reserve, Microsoft's Cloud PC Rental Service, Hits Preview

    Microsoft has launched a limited public preview of its new "Windows 365 Reserve" service, which lets organizations rent cloud PC instances in the event their Windows devices are stolen, lost or damaged.

  • Hands-On AI Skills Now Outshine Certs in Salary Stakes

    For AI-related roles, employers are prioritizing verifiable, hands-on abilities over framed certificates -- and they're paying a premium for it.

  • Roadblocks in Enterprise AI: Data and Skills Shortfalls Could Cost Millions

    Businesses risk losing up to $87 million a year if they fail to catch up with AI innovation, according to the Couchbase FY 2026 CIO AI Survey released this month.