Bekker's Blog

Blog archive

So How Big Is This UC Opportunity?

Microsoft at last rolls out its unified communications opportunity, and partners might ask, "Just how big is it?" At this point, I don't know, and nobody else does either. But here are the numbers Microsoft is throwing around. I'll pass them along without endorsement.

In a published Q&A with some strategic partners, Microsoft pinned the total revenue opportunity of the unified communications market at $45 billion.

Jeff Raikes, president of the Microsoft Business Division, put it another way on Tuesday:

"For every dollar of Microsoft revenue on our unified communications products in 2008, our partners are going to add an additional $3 of value."

That estimate is not as eye-popping as the $18 in ecosystem revenues for every $1 Microsoft gets in Windows Vista sales, but it's a nice number nonetheless.

Posted by Scott Bekker on October 17, 2007


Featured

  • Microsoft Appoints Althoff as New CEO for Commercial Business

    Microsoft CEO and chairman Satya Nadella on Wednesday announced the promotion of Judson Althoff to CEO of the company's commercial business, presenting the move as a response to the dramatic industrywide shifts caused by AI.

  • Broadcom Revamps VMware Partner Program Again

    Broadcom recently announced a significant update regarding its VMware Cloud Service Provider (VCSP) program, coinciding with the release of VMware Cloud Foundation (VCF) 9.0, a key component in Broadcom’s private cloud strategy.

  • Closeup of the new Copilot keyboard key

    Microsoft Updates Copilot To Add Context-Sensitive Agents to Teams, SharePoint

    Microsoft has rolled out a new public preview for collaborative "always on" agents in Microsoft 365 Copilot, bringing enhanced, context-aware tools into Teams channels, meetings, SharePoint sites, Planner workstreams and Viva Engage communities.

  • Windows 365 Cloud Apps Now Available for Public Preview

    Microsoft announced this week that Windows 365 Cloud Apps are now available for public preview. This aims to allow IT administrators to stream individual Windows applications from the cloud, removing the need to assign Cloud PCs to every user.