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Structured Launches AI-Native Platform for Partner Marketing Execution, Deployed Across Microsoft
Structured has launched an AI-native Partner Marketing Execution Platform (PMEP) designed to help companies plan, coordinate and measure joint marketing initiatives with ecosystem partners. Microsoft has deployed the platform to its global partner enterprise network, representing a shift in partner marketing and its ability to work at real enterprise scale. The platform centralizes campaign execution, content distribution and performance tracking, using artificial intelligence to streamline workflows that are often managed manually across spreadsheets and email threads. The platform features a "Just Ask" AI feature that allows partners to describe their goal which is then built, personalized and fully integrated with compliance to the task needed. Structured's AI-native architecture offers agentic and generative AI capabilities, centralized content, automated localization, configurable campaigns, full-funnel campaign orchestration and performance visibility.
Partner marketing has become increasingly complex as B2B organizations expand channel ecosystems and co-sell motions. By positioning its offering as AI-native, Structured aims to embed intelligence directly into planning, execution, and reporting stages rather than layering automation on top of legacy workflows. For marketing and channel leaders, the launch reflects broader efforts to modernize partner engagement models as ecosystem-led growth becomes central to enterprise go-to-market strategies. The platform is cloud-flexible and designed to support multiple AI environments, with support for a broad spectrum of AI models.
The "RCP Channel Briefing" blog is researched, fact-checked, edited and updated by the editors of RCPmag.com, with writing assistance from AI. To submit your channel company's press release for consideration, contact Ammaarah Mohamed.
Posted by Redmond Channel Partner magazine staff on February 25, 2026