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Snowflake Intends to Acquire Observe to Add AI-Powered Observability at Scale
Snowflake has announced its intent to acquire Observe, a provider of AI-powered observability tooling, in a move designed to expand Snowflake’s reach into monitoring and troubleshooting complex data and application environments. The acquisition will enable enterprises to accelerate troubleshooting with Observe's AI Site Reliability Engineer, leveraging logs, metrics and tracing to detect and resolve issues faster. Additionally, the acquisition offers full telemetry data retention to reduce observability costs and improve visibility across data estates. Snowflake intends to combine capabilities to help enterprises reduce tool sprawl while improving visibility across distributed, cloud-native systems.
Observability has become a priority as organizations adopt microservices, real-time data pipelines and AI-driven applications. Snowflake’s approach signals a shift toward converging operational telemetry and analytics data in a single platform. For data and platform teams, embedding observability inside Snowflake could simplify root-cause analysis and support more proactive system management as data estates continue to grow. The acquisition is set to close upon receipt of regulatory approvals.
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Posted by Redmond Channel Partner magazine staff on January 09, 2026