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Cognizant and Typeface Partner to Bring Agentic AI Orchestration to Enterprise Marketing
Cognizant has partnered with Typeface to help enterprises modernize marketing operations through agentic AI orchestration, combining Cognizant’s consulting and delivery capabilities with Typeface’s marketing expertise. The partnership is focused on enabling marketing teams to coordinate multiple AI agents across the campaign lifecycle, from ideation and content generation to personalization, deployment and performance optimization. The approach is intended to help enterprises move beyond isolated AI tools toward orchestrated systems that operate within established brand, data and governance frameworks. The partnership will offer solutions that integrate with existing enterprise systems, such as CRM, CMS, and CDP platforms, and aims to help organizations move away from fragmented workflows toward a marketing operating model built for the AI era.
The announcement reflects growing pressure on large organizations to scale personalized marketing while maintaining consistency and compliance. By pairing agentic AI with enterprise consulting and integration services, Cognizant and Typeface are targeting that gap. For CMOs and IT leaders, the partnership highlights how agentic AI is increasingly positioned as a coordination layer that connects creativity, data and execution across complex marketing environments.
The "RCP Channel Briefing" blog is researched, fact-checked, edited and updated by the editors of RCPmag.com, with writing assistance from AI. To submit your channel company's press release for consideration, contact Ammaarah Mohamed.
Posted by Redmond Channel Partner magazine staff on January 26, 2026