RCP Channel BriefingShort Takes from Microsoft’s Channel Community

Blog archive

Cohesity Launches New Partner Program

Data security and management vendor Cohesity this week introduced the Aspire Partner Program, aimed at simplifying partner engagement across business models, boosting profitability and accelerating technical capability development.

The new program supports a broad range of partner types -- including resellers, integrators, OEMs, distributors and cloud marketplace providers -- and offers three tiered levels: Associate, Preferred and Premier. Benefits include competitive margins, performance-based incentives, joint go-to-market opportunities and centralized access to resources via a streamlined portal.


The "RCP Channel Briefing" blog is a round-up of notable announcements from Microsoft partner companies. To submit your company's press release for consideration, contact [email protected].

The program also focuses on technical growth through role-based learning and exclusive Cohesity Aces accreditations with virtual lab access, plus paths for authorized training, professional services and technology partnerships for differentiation.

"We've taken a future-forward approach," said Cohesity's head of global partner sales, Mike Walkey. "This empowers faster growth, profitability, and opportunities to stand out in today's competitive market. It also provides flexibility for partners to ease into emerging technologies like AI or make future shifts in their business model."

The "RCP Channel Briefing" blog is researched, fact-checked, edited and updated by the editors of RCPmag.com, with writing assistance from AI.

Posted by Redmond Channel Partner magazine staff on August 08, 2025


Featured

  • Microsoft Appoints Althoff as New CEO for Commercial Business

    Microsoft CEO and chairman Satya Nadella on Wednesday announced the promotion of Judson Althoff to CEO of the company's commercial business, presenting the move as a response to the dramatic industrywide shifts caused by AI.

  • Broadcom Revamps VMware Partner Program Again

    Broadcom recently announced a significant update regarding its VMware Cloud Service Provider (VCSP) program, coinciding with the release of VMware Cloud Foundation (VCF) 9.0, a key component in Broadcom’s private cloud strategy.

  • Closeup of the new Copilot keyboard key

    Microsoft Updates Copilot To Add Context-Sensitive Agents to Teams, SharePoint

    Microsoft has rolled out a new public preview for collaborative "always on" agents in Microsoft 365 Copilot, bringing enhanced, context-aware tools into Teams channels, meetings, SharePoint sites, Planner workstreams and Viva Engage communities.

  • Windows 365 Cloud Apps Now Available for Public Preview

    Microsoft announced this week that Windows 365 Cloud Apps are now available for public preview. This aims to allow IT administrators to stream individual Windows applications from the cloud, removing the need to assign Cloud PCs to every user.

Most   Popular