Marketing Matters

Blog archive

Take Advantage of Internal-Use Microsoft Dynamics CRM

If you are like most partners, you have accumulated a pretty decent contact list over the years. From seminars, referrals and networking you have collected quite a few names and e-mails.

Chances are, those contacts are all stored in the Access database you built in 2001 when you had some spare time on your hands. Or, you have them in Sales#@$%.com. Wow. Time to change that.

Internal-Use Microsoft Dynamics CRM for Partners
Did you know that if you have earned one Gold or Silver competency, you have access to Microsoft Dynamics CRM? One Silver competency entitles you to 25 on-premises or 100 online user-access licenses. With one Gold competency, it's 100 on-premises and 250 online. Additional competencies earn you more user-access licenses. Check your MPN account for details on your internal use benefits.

"Partners should be taking advantage of Microsoft Dynamics CRM internally to grow their business," said Lisa Malone, Partner Account Manager for Microsoft Dynamics, East Region. "Sometimes we are so busy positioning the benefits of Dynamics to the broad market, we forget to share best practices with our valuable channel."

Step-by-step instructions are posted on PartnerPoint to help you figure out how many seats you are eligible to use, how to access and implementation resources.

Expand Business Opportunities
While the cost savings from internal-use Dynamics CRM licenses is the most obvious benefit, there's more. When your teams -- including sales, management and consulting -- are using a solution, they will see the possibilities for customers as well. Before you know it, you have a new practice area with expanded services for your existing clients.

Then, of course, there is the functionality of Dynamics CRM. As your business grows, the old Access database is probably not the best way to connect your employees to customer data. The social media connections and new mobile functionality of Dynamics CRM can take you to a new level of customer interaction instantly.

There's no better time to get started with Microsoft Dynamics CRM. Adoption is building and you can participate in the wave without big investment.

Are you building opportunities with Dynamics CRM? Add a comment below or tell me about it and let's share the knowledge.

See Also:

Posted by Barb Levisay on March 08, 2012


Featured