Pender's Blog

Blog archive

Google Searching for Support in the Channel

Google is moving deeper into Microsoft's sacred ground -- the channel -- through a deal with Ingram Micro to distribute the Google Search Appliance and the Google Mini.

Redmond surely can't like seeing this. Google is already killing Microsoft in the consumer search market -- a market Microsoft desperately wants to dominate. Now, here comes Google storming further into enterprise search, maybe the only area of search in which Microsoft might have had a built-in advantage for reasons we hope are obvious (as in, pretty much everybody has a Microsoft infrastructure with lots of data floating around in it).

And not only is Google storming in, it's storming in with a big channel play. Redmond will surely counter -- already has, really -- with SharePoint's (excellent, from what we can tell) search capabilities and the tried-and-true Microsoft integration pitch. But will it fly? Or will Google's name-brand search juggernaut also make an impact on the enterprise? The answers to those questions are largely up to partners now that Google and Microsoft are both reaching out to the channel in a big way.

How interested are you in working with Google's search appliances for the enterprise? Let me know at [email protected].

Posted by Lee Pender on June 29, 2007


Featured

  • Microsoft Appoints Althoff as New CEO for Commercial Business

    Microsoft CEO and chairman Satya Nadella on Wednesday announced the promotion of Judson Althoff to CEO of the company's commercial business, presenting the move as a response to the dramatic industrywide shifts caused by AI.

  • Broadcom Revamps VMware Partner Program Again

    Broadcom recently announced a significant update regarding its VMware Cloud Service Provider (VCSP) program, coinciding with the release of VMware Cloud Foundation (VCF) 9.0, a key component in Broadcom’s private cloud strategy.

  • Closeup of the new Copilot keyboard key

    Microsoft Updates Copilot To Add Context-Sensitive Agents to Teams, SharePoint

    Microsoft has rolled out a new public preview for collaborative "always on" agents in Microsoft 365 Copilot, bringing enhanced, context-aware tools into Teams channels, meetings, SharePoint sites, Planner workstreams and Viva Engage communities.

  • Windows 365 Cloud Apps Now Available for Public Preview

    Microsoft announced this week that Windows 365 Cloud Apps are now available for public preview. This aims to allow IT administrators to stream individual Windows applications from the cloud, removing the need to assign Cloud PCs to every user.