Barney's Blog

Blog archive

Microsoft Won't Bribe Murdoch

Reports have been circulating that Microsoft would pay Rupert Murdoch's News Corp. to make content exclusive to Bing, keeping it off Google. The deal would satisfy two needs: Microsoft wants traffic and Murdoch is sick of Google stealing -- I mean aggregating -- his hard-earned content.

On the other hand, paying to build search market share isn't the best approach. Let the technology speak for itself, I say. Microsoft apparently agrees, and isn't currently pursuing such a deal, it now says.

That leaves the issue of aggregation very much on the table. The Internet is still the Wild West. I understand rogue sites grabbing content that isn't theirs, but Google is a huge public company, and its aggregation is killing the content that feeds it: When there are no journalists, what will become of Google? You tell me at [email protected].

Posted by Doug Barney on December 09, 2009


Featured

  • Windows 365 Cloud Apps Now Available for Public Preview

    Microsoft announced this week that Windows 365 Cloud Apps are now available for public preview. This aims to allow IT administrators to stream individual Windows applications from the cloud, removing the need to assign Cloud PCs to every user.

  • Report: Security Initiatives Can't Keep Pace with Cloud, AI Boom

    The increasingly fast adoption of hybrid, multicloud, and AI systems is easily outgrowing existing security measures, according to a recent global survey by the Cloud Security Alliance (CSA) and exposure management firm Tenable.

  • World Map Image

    Microsoft Taps Nebius in $17B AI Infrastructure Deal To Alleviate Cloud Strain

    Microsoft has signed a five-year, $17.4 billion agreement with Amsterdam-based Nebius Group to expand its AI computing capabilities through third-party GPU infrastructure.

  • Microsoft Brings Copilot AI Into Viva Engage

    Microsoft 365 Copilot in Viva Engage is now generally available, extending Copilot's AI-powered assistant capabilities deeper into the Viva platform.