K2's recent marketing video shows that extraordinary marketing messages don't require a big staff or huge budgets -- but they do require commitment, creative thinking and perseverance.
- By Barb Levisay
- March 04, 2013
From specialization to audience targeting, content creation, traffic generation and more, marketing consultant Barb Levisay offers proven tips for bolstering your name recognition.
- By Barb Levisay
- March 04, 2013
Growing businesses have problems. There are many resources to help you address those problems; the opportunity is for you to use them.
- By Ken Thoreson
- March 04, 2013
For channel partners, joining a community is essential to making their voices heard by the larger organizations they are partners with. But given the wide variety of communities in the channel, it can be a challenge for partners to know which ones suit them best.
- By Howard M. Cohen
- March 01, 2013
VMware has overhauled its Partner Competency program, as well as added new revenue-generating incentives for solution providers selling cloud services, the company announced at this week's VMware Partner Exchange Conference in Las Vegas.
- By Michael Domingo
- February 26, 2013
Seven months after announcing that partners would soon be able to handle customer billing for the Office 365 suite, Microsoft will officially start the program tomorrow.
- By Scott Bekker
- February 26, 2013
Parallels on Tuesday unveiled an overhaul of its channel-focused platform for delivering cloud-based services to SMB customers.
- By Scott Bekker
- February 05, 2013
Is your IT services firm's recent history a great growth story? Redmond Channel Partner and consultancy Revenue Rocket want to hear about it for the first-ever Excellence in Growth Award.
- By Scott Bekker
- January 09, 2013
Channel luminaries offer their best advice to help Microsoft partners succeed in the coming year.
- By Redmond Channel Partner magazine staff
- January 04, 2013
As the recent ConnectWise conference demonstrated, the channel hasn't been made obsolete -- it's just gotten more evolved.
- By Howard M. Cohen
- December 12, 2012
Rage was the first reaction to the death of the Microsoft Windows Small Business Server brand. Now resellers are making plans for what comes next.
- By Rich Freeman
- December 10, 2012
RCP asks Microsoft's Jon Roskill about the increase in price to gain the gold competency and the overall value of the 2-year-old Microsoft Partner Network.
- By Scott Bekker
- December 03, 2012
By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff.
- By Ken Thoreson
- December 03, 2012
Microsoft threw another wrench in the effort to define cloud computing when it ushered in its Cloud OS era with Windows Server 2012. But for partners, the new definition means that for once, they won't have to change as much as they thought.
- By Howard M. Cohen
- November 29, 2012
"Geographic generalist" partners that offer any services for anybody, anywhere, are a struggling breed.
- By Mike Harvath
- November 01, 2012