News

Microsoft Reveals Pricing for Surface RT, Takes Preorders

• By Kurt Mackie
• October 16, 2012

Microsoft is now taking advance orders for its Windows RT-based Surface "tablet PC," the company announced on Tuesday.

Those interested can place their orders here, though the tablets will not ship until Oct. 26, the same day Windows 8 will become generally available. The displayed prices are only for Surface tablets running Windows RT, which uses ARM-based processors and is aimed at consumer users.

An x86-based Surface Pro running Windows 8 is scheduled to hit the market about 90 days after the Oct. 26 launch. Prices for the Windows 8-based Surface Pro are expected to be higher, based on a comment from Microsoft CEO Steve Ballmer, with speculation in the $700 to $800 range.

Microsoft has noted a few differences between Windows RT- and Windows 8-based Surface machines. For instance, the Microsoft Office Home and Student RT preview edition comes preinstalled on Windows RT machines. Initially, this Office version, which is optimized for touch, will be a "preview," but it will automatically update to the full version at no extra charge via Windows Update, which is turned on by default in Windows RT systems. Also turned on by default in Windows RT systems is Windows Defender, a Microsoft anti-malware solution. Windows RT systems also come with drive encryption and a "connected standby" feature that instantly turns the machine on.

Windows RT-based Surface devices also have some limitations compared with their x86 Windows 8-based cousins. Domain joins using Windows RT devices can't be done. Windows RT users won't have the ability to use Microsoft's HomeGroup networking folder creation capability, although they can join an existing HomeGroup. Lastly, Windows Media Player and Windows Media Center aren't available to Windows RT users. However, Microsoft has previously indicated that Window Media Center will cost extra to use in Windows 8 machines and that Windows Media Player on Windows 8 machines will lack DVD playback capability.

Microsoft as Device Builder
Surface is a completely new device that the company first unveiled in June (see "'Surface' Observations About Microsoft's New Tablets"). It's built by Microsoft, which up to this point has relied on its hardware manufacturing partners to deliver new computing devices running Windows. Ballmer recently laid out a position statement for Microsoft, indicating that it will build its own hardware devices for specific markets, but many have seen its Surface move as a bid by Microsoft to catch up to runaway competition in the tablet space, dominated by Android and iOS. Microsoft has its own factory in China where it has overseen the manufacturing process for Surface, according to a blog post by Sarah Rotman Epps, an analyst with Forrester Research.

Rotman Epps noted that Microsoft is now in a "cannibalistic" position where it's both supplier to, and competitor with, its hardware partners, which include Acer, Asus, Dell, HP, Fujitsu, Samsung and Toshiba, among others. Moreover, Microsoft is entering the tablet competition about three years behind the leads of Android and Apple iOS-based machines.

At least Microsoft has entered the market with an interesting product that's distinguished by a thin, flat, "touch-cover keyboard" made out of magnesium, with a trackpad. It's also possible to order the Surface with a so-called "type-cover keyboard," which is a more traditional mechanical keyboard that contains all of the function keys. Both keyboards also serve as covers for the devices and will turn off the device's display to save power when closed.

Surface Pricing
Microsoft is pricing these devices based on storage and keyboard options. Those wanting 64 GB of storage can buy the Windows RT Surface for $699, which is about the same price as the new Apple iPad. Surface is also available with 32 GB of storage at $599. Both of those options come with black touch-cover keyboards.

It's also possible to buy Surface with 32 GB of storage without the touch-cover keyboard at $499. Optionally, Microsoft sells the touch covers separately for $119.99 in various colors (cyan, magenta, red and white). The type-cover keyboards are sold optionally, but only in black, for $129.99.

Surface devices come with a built-in kickstand. When it's set up, the kickstand points the rear-facing camera straight ahead for photo taking. The devices are capable of high-definition video output, but it requires the addition of an "HD Digital AV Adapter or VGA Adapter (each sold separately)," according to Microsoft's description. Here are the specs Microsoft has released for the Surface Windows RT models.

See Also:

• Microsoft Answers Surface Design Questions in Web Q&A
• 'Surface' Observations About Microsoft's New Tablets
• Microsoft: Surface Tablets May Cause OEMs To Abandon Windows