News

Dell To Sell Computers at Wal-Mart

Dell Inc. plans to sell personal computers at Wal-Mart Stores Inc., the world's largest retailer, in a departure from Dell's approach of selling machines only directly to customers.

A Dell spokesman said Thursday that the computer maker will begin selling two of its Dimension desktop computers in about 3,000 Wal-Marts beginning June 10.

Dell spokesman Dwayne Cox said the Wal-Mart deal "represents our first step" into global retail.

"Customers want more and new ways to buy our products, and we plan on meeting their needs on a global level," Cox said. "Offering Dell Dimensions in Wal-Mart is a great example of this approach."

Cox said Dell will announce additional moves into retail in the coming quarters, but he declined to give specifics.

The desktops will be sold at Wal-Marts in the United States, Canada and Puerto Rico.

Since its founding in the 1980s, Dell has relied on selling PCs and other products directly to consumers and business customers over the phone and Internet. It viewed direct sales as an important cost advantage over competitors who sold computers through retailers.

The strategy worked, helping Dell become the world's leading PC maker. But recently, the Round Rock-based company has lost its lead to a revitalized Hewlett-Packard Co.

Featured

  • Microsoft Appoints Althoff as New CEO for Commercial Business

    Microsoft CEO and chairman Satya Nadella on Wednesday announced the promotion of Judson Althoff to CEO of the company's commercial business, presenting the move as a response to the dramatic industrywide shifts caused by AI.

  • Broadcom Revamps VMware Partner Program Again

    Broadcom recently announced a significant update regarding its VMware Cloud Service Provider (VCSP) program, coinciding with the release of VMware Cloud Foundation (VCF) 9.0, a key component in Broadcom’s private cloud strategy.

  • Closeup of the new Copilot keyboard key

    Microsoft Updates Copilot To Add Context-Sensitive Agents to Teams, SharePoint

    Microsoft has rolled out a new public preview for collaborative "always on" agents in Microsoft 365 Copilot, bringing enhanced, context-aware tools into Teams channels, meetings, SharePoint sites, Planner workstreams and Viva Engage communities.

  • Windows 365 Cloud Apps Now Available for Public Preview

    Microsoft announced this week that Windows 365 Cloud Apps are now available for public preview. This aims to allow IT administrators to stream individual Windows applications from the cloud, removing the need to assign Cloud PCs to every user.