News

Google To Buy DoubleClick for $3.1B

Seeking to expand its already well-honed ability to sell targeted Internet advertisements, online search leader Google Inc. said it has agreed to pay $3.1 billion in cash to acquire ad-management technology company DoubleClick Inc.

The two companies announced the deal after the markets closed Friday. The boards of both companies have approved the takeover, which is expected to close by the end of the year.

New York-based DoubleClick helps its customers place and track online advertising, including search ads, which Google -- more than its nearest search competitors Yahoo Inc. and Microsoft Corp. -- has turned into an extremely lucrative business.

Shares of Mountain View-based Google rose 3 cents to $466.32 in after-hours trading. DoubleClick has been privately held since 2005.

The sellers are San Francisco-based private equity firm Hellman & Friedman, along with JMI Equity and DoubleClick management.

Featured

  • FTC Expands Microsoft Antitrust Investigation Under Trump Administration

    The Federal Trade Commission (FTC) is pressing ahead with a broad investigation into Microsoft's business practices, an inquiry that began in the final weeks of the Biden administration.

  • An image of planes flying around a globe

    2025 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • Microsoft to Shut Down Skype Services

    Microsoft will discontinue its Skype telecommunications and video calling services on May 5, 2025, marking the end of the platform's decades-long run.

  • Big Blue To Acquire Datastax in Enterprise AI Play

    In a bid to bolster its enterprise-aimed AI capabilities, IBM is planning to acquire Datastax, a leading AI and data solutions provider, for an undisclosed amount.