News

Intel Rolls Out Quad-Core Processors

• By The Associated Press
• November 14, 2006

Intel rolled out four processors for servers under the Xeon 5300 branding, and another processor under the Core 2 Extreme series aimed at hardcore computer gamers, programmers and other people with heavy-duty computing needs.

The Core 2 Extreme chip is up to 80 percent faster than previous models, the Santa Clara, California-based company said. The Xeon 5300 chips use roughly the same power as previous generations while boosting performance as much as four times over single-core models.

Intel plans to release three more quad-core processors in the first quarter of 2007, including a more mainstream model for entertainment and multimedia uses under the name Core 2 Quad, and a Xeon processor designed for low-voltage uses and another for single-socket servers and workstations.

Intel, which is locked in a fierce battle for market share with smaller rival Advanced Micro Devices Inc., had originally promised the quad-core chips for mid-2007 but earlier this year announced it was ramping up production, beating Sunnyvale-based AMD to market by several months.

AMD, which has been stealing market share from Intel with chips that reviewers said were cheaper and faster to run, has said it expects to launch quad-core processors for its Opteron product line by mid-2007.

The battle has had an impact on Intel's financial health. The company announced a massive restructuring in September that called for a 10 percent reduction in staff -- or 10,500 positions -- to save $3 billion per year by 2008.

Intel executives hailed the quad-core launch as another key step toward reversing sinking profits and regaining lost market share. It also follows the launch this summer of its Core 2 Duo microprocessors, which deliver as much as 40 percent better performance while consuming as much as 40 percent fewer watts than previous models.

"We're back -- we're running hard and setting the pace for the entire industry," said Pat Gelsinger, Intel's senior vice president. "I think of this as the exclamation point on a wonderful year of products."

AMD executives on Monday promised a smooth transition to quad-core chips while seizing on a major design difference between the two companies' chips.

Intel's design packages together two dual-core chips that plug into a single processor socket, while AMD's will integrate the processors onto a single sliver of silicon, a design that AMD claims will offer higher performance and power efficiency.

Analysts said the race for quad-core chips currently amounts to little more than a battle for bragging rights, as most desktop computer software isn't yet adapted for the designs, and mainstream adoption of the chips is likely more than a year away.

Stephen Kleynhans, a research vice president with research firm Gartner Inc., downplayed the design difference, saying customers care more about output and performance and that Intel's launch only ratchets up the competition between the two companies.

"This shows us that we've got really good, healthy competition in the processor industry," he said. "It really is about the manufacturers being able to point and say, 'I've got the best processor.' It's a halo for the rest of their products, and Intel happens to be in a really good position right now."