In the latest example of tech giants chasing ad dollars, Microsoft has inked an ad syndication deal with CNBC. This is a coup since the CNBC's former ad syndication partner was DoubleClick, which -- FTC willing -- will be part of arch-rival Google.
From Microsoft's point of view this is a double-dip win. Microsoft gains CNBC, its advertising axis of evil (Google/Doubleclick) loses CNBC. Even if CNBC gets a huge discount for this package -- which odds on is what's happening -- it's a coup for the Big M.
Microsoft earlier this year bought aQuantive after Google snaked Doubleclick out from under it.
All of this just reinforces the notion that ad dollars, dollars, dollars are the next frontier for a company that made its name in software.
Posted by Barbara Darrow on December 11, 2007 at 11:52 AM
Microsoft's ongoing layoffs are hitting its home turf, with new notices affecting 1,248 people in the Redmond, Bellevue and Issaquah, Wash. areas in May.
Microsoft's latest collaboration application, Loop, is now available as a public preview.
Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.
Microsoft's top partner executives detailed several changes it plans to make to the 6-month-old Microsoft Cloud Partner Program (MCPP).
More Partner Guides
More White Papers