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Microsoft Aces CNBC From DoubleClick

In the latest example of tech giants chasing ad dollars, Microsoft has inked an ad syndication deal with CNBC. This is a coup since the CNBC's former ad syndication partner was DoubleClick, which -- FTC willing -- will be part of arch-rival Google.

From Microsoft's point of view this is a double-dip win. Microsoft gains CNBC, its advertising axis of evil (Google/Doubleclick) loses CNBC. Even if CNBC gets a huge discount for this package -- which odds on is what's happening -- it's a coup for the Big M.

Microsoft earlier this year bought aQuantive after Google snaked Doubleclick out from under it.

All of this just reinforces the notion that ad dollars, dollars, dollars are the next frontier for a company that made its name in software.

Barbara Darrow, industry editor of Redmond Magazine, Redmond Developer News and Redmond Channel Partner, can be reached at [email protected]

Posted by Barbara Darrow on December 11, 2007


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