WPC 2016 Preview: RCP Contributor Sessions

RCP analyzed the Worldwide Partner Conference session catalog to help partners get the most out of the show or to track it from the office. For more on WPC 2016, visit our event page here.

Several columnists and regular contributors to Redmond Channel Partner magazine are presenting this week at the Microsoft Worldwide Partner Conference in Toronto.

RCP Blogger, Columnist and Contributor Barb Levisay
• US05 - Connect to your customers through modern marketing
Tuesday, 2:30-3:30 p.m., North 104B (session repeats Wednesday, 4-5 p.m., in North 104C)
Speakers: Barb Levisay, Diane Golshan, Diana Ishak
"Your company's brand matters, and having a clear, actionable marketing plan for positioning your company with customers and for strategic partnerships is essential. In this panel discussion about modern marketing for U.S. partners, we share the tools, resources, and best practices for your partner business."

RCP Columnist Mike Harvath
• Are you growing to buy, or growing to sell your business?
Monday, 1-2 p.m., MPN Theater
Speakers: Mike Harvath, CEO; Reed Warren, VP
"This session will focus on your motivations for growing your business, and what you should do to optimize your business to acquire a complementary product or services firm and/or sell your business."

• Build, buy and/or sell your business. How to navigate this crazy market?
Wednesday 1-2 p.m., North 206EF
Speakers: Mike Harvath, CEO; Reed Warren, VP
"This session will focus on why the market highly values successful cloud services businesses, and how to become a top quartile cloud company."

• How to make your cloud services business a top quartile profit performer, and grow like crazy
Wednesday, 4-5 p.m., North 206EF
Speakers: Mike Harvath, CEO; Reed Warren, VP
This session is another look from a slightly different angle on why the market highly values successful cloud services businesses, and how to become a top quartile cloud company.

RCP Contributor Eric Rabinowitz
• Customer Experience: The new competitive differentiator
Monday, 4-5 p.m., South 709
Speakers: Eric Rabinowitz, Jennifer Tomlinson, Ray Meiring, Nate Kristy
"Learn how to build compelling personal conversations with your prospects and customers across the buying journey. Hear tips from savvy partners who have cracked the code on customer engagement."

RCP Contributor Jeff Hilton
• Step it up: Use partner mashups to increase revenues
Tuesday, 1-1:30 p.m., Community Hub Theater
Speaker: Jeff Hilton
"According to IDC, cloud partners sell $5.87 of their own offerings for every $1 of Microsoft. That's a nice multiplier! Don't have these offerings? Take solutions from other partners, and do a mashup of products and services to create perfect solutions for your target market. That sounds super easy, but before you jump in, you'll want to ask and answer some very important questions."

Posted by Scott Bekker on July 11, 2016