Barney's Blog

Blog archive

Cheeseburger, Fries and a Large Google, Please

Brands become huge when they're used as common words. A Kleenex is a tissue to most -- doesn't matter who cut down the trees to make it. A Coke is a cola, and most of us would gladly accept a Pepsi or even an RC if the real thing wasn't available.

And when we search the Internet, we don't MSN Live Search it -- we Google it, baby!

And that ubiquity is the main reason why Google is the most valuable brand in the world today, two places ahead of Microsoft.

While I often cast doubt on just how broadly Google competes (I see it as a search and ad company), this brand gives it a huge leg up in any new markets it cares to enter. If it made a super-caffeinated cola beverage, I'm sure we'd all be asking for a Google instead of a Coke. Then Coke could strike back with a killer search engine!

Posted by Doug Barney on April 24, 2007


Featured

  • Image of a futuristic maze

    The 2024 Microsoft Product Roadmap

    Everything Microsoft partners and IT pros need to know about major Microsoft product milestones this year.

  • SharePoint Embedded Becomes Generally Available

    After a six-month preview, SharePoint Embedded, an API-based version of SharePoint that developers and ISVs can use to embed Microsoft 365 capabilities into their apps, is now generally available.

  • Copilot in Microsoft 365 Getting Agents, Extensions and Team (Not Teams) Support

    Microsoft is adding more functionality to its Copilot AI assistant aimed at improving business collaboration, processes and workflows for Microsoft 365 users.

  • Microsoft Giving Startups Templates To Build AI Apps

    A new perk for businesses enrolled in the Microsoft for Startups Founders Hub program aims to fast-track their ability to build AI-powered applications.