As cloud pushes the channel to evolve, Microsoft solution providers must proactively seek to partner with other ISVs to target that DevOps sweet spot.
- By Howard M. Cohen
- July 12, 2017
The new education program, announced by Microsoft at this summer's WPC, seems to raise more questions for partners than answers.
- By Howard M. Cohen
- September 15, 2016
Howard asked partners what their biggest grievances are with Microsoft. They were more than willing to share.
- By Howard M. Cohen
- July 26, 2016
The mother of Microsoft partner communities is shaking things up by adding a no-cost tier, shifting its focus to online meetings and setting lofty diversity goals.
- By Howard M. Cohen
- May 26, 2016
Just about everybody seems to think that the only way to create your own IP is to become a developer. As one Microsoft partner shows, that's not the case.
- By Howard M. Cohen
- April 28, 2016
Howard thinks it's time for partners to treat Microsoft with the same benign neglect it shows them.
- By Howard M. Cohen
- March 01, 2016
Microsoft Partner of the Year winner Nintex kills two birds with one very effective stone by combining IP creation with partner outreach.
- By Howard M. Cohen
- December 15, 2015
In a region that's ripe for partner-to-partner networking, the launch of another IAMCP chapter is bringing more value to Microsoft partners.
- By Howard M. Cohen
- November 02, 2015
Howard spotlights Microsoft partners that are succeeding by forging partner-to-partner relationships and developing IP to drive cloud consumption.
- By Howard M. Cohen
- July 14, 2015
Microsoft's channel vision is changing and partners are scrambling to adapt. Howard turns the spotlight on partners that have successfully evolved their businesses to keep pace with those changes.
- By Howard M. Cohen
- June 18, 2015
For the first time, Microsoft partners who are members of the IAMCP may purchase the same Microsoft curriculum and online labs that partner training centers use.
- By Howard M. Cohen
- April 08, 2015
As the channel shifts further and further away from selling products, customers tell us more and more how they don't want to talk with salespeople anymore.
- By Howard M. Cohen
- March 16, 2015
The first step for Microsoft partners, Howard argues, is to acknowledge that there is no "Internet of Things."
- By Howard M. Cohen
- December 17, 2014
Impersonal vendor channels are drowning out partners who voice their concerns. Is the only solution to speak louder?
- By Howard M. Cohen
- October 29, 2014
Phil Sorgen talks to RCP about his first Worldwide Partner Conference as head of Microsoft's Worldwide Partner Group, the evolving direction of the partner channel and Microsoft's role in it.
- By Howard M. Cohen
- July 11, 2014
Microsoft partners looking to diversify their practices might have a hard time finding viable alternatives. And no, Google isn't one.
- By Howard M. Cohen
- June 11, 2014
The new CEO's mantra of "mobile- and cloud-first" has some uncomfortable implications for partners -- one of them being the possibility of competition from Microsoft itself.
- By Howard M. Cohen
- April 21, 2014
The next few months could prove to be the most trying for all but the largest of Microsoft's partners.
- By Howard M. Cohen
- March 26, 2014
Microsoft has a history of changing tacks in its partner strategy, for good and sometimes for ill. Its partners should take care not to get left behind.
- By Howard M. Cohen
- January 09, 2014
Meet David Willis, who in the wake of the recent partner executive reshuffling now runs Microsoft's U.S. Small and Midmarket Solutions & Partners organization.
- By Howard M. Cohen
- October 23, 2013