With customer expectations reset, businesses find themselves in uncharted territory as the economy improves. We canvassed experts for advice on setting your own pricing before the market sets it for you.
- By Joanna L. Krotz
- March 01, 2010
The benefits of thought leadership are many, and cost less than engaging in a full-blown advertising campaign.
- By Keith Lubner
- March 01, 2010
As the economy improves this year, partners should have differentiation in mind -- starting with marketing.
- By Keith Lubner
- February 01, 2010
Last year may have been a depressing one for sales teams, but every difficult situation has a lesson in it.
- By Ken Thoreson
- February 01, 2010
Are we continuing in a recession or coming out of one? No one can be sure. In our fourth annual Marching Orders feature, RCP's experts offer advice to put your company in good stead either way.
- By Scott Bekker
- January 01, 2010
Selling based on your buyer's personality can help increase your sales volume and improve your velocity.
- By Ken Thoreson
- December 01, 2009
The temptation to strike fear into the hearts of your salespeople can become overpowering at this time of the year, but there are better ways to get results.
- By Ken Thoreson
- October 01, 2009
Program is newly opened to U.S. partners after trials in Europe and Australia.
- By Herb Torrens
- July 01, 2009
Microsoft formally ratchets up the percentage of its products that must be included in financed deals.
- By Scott Bekker
- July 01, 2009
While netbooks pose problems for Microsoft and partner business models, most indications show this computing trend is here to stay.
- By Rich Freeman
- July 01, 2009
Dell announced late last week that it is the first company aside from Microsoft to offer Microsoft software for sale via direct download.
- By Becky Nagel
- June 15, 2009
In this economy, we're relying on quick, easy gimmicks to keep the money moving. Aggressive discounts are what's working for Microsoft.
- By Paul DeGroot
- June 01, 2009
Partner Web sites should be more than marketing vehicles -- they should be sales tools as well.
- By Ken Thoreson
- March 01, 2009
The best business Web sites are more than online billboards -- they're powerful sales tools. Here's how some Microsoft partners are using their public sites to attract new customers and better serve their existing ones.
- By Fred Bayles
- March 01, 2009
Microsoft partners can learn some valuable marketing lessons from Obama's campaign successes. Here's a list of eight that you can pu tot use now.
- By M.H. McIntosh
- February 01, 2009