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Business Management


WPC 2014 in Quotes: 12 Key Themes

WEB EXCLUSIVE: A recap of some of the important themes Microsoft executives spotlighted at the 2014 Worldwide Partner Conference keynotes.

Microsoft Channel Chief Details Updates to Partner Resources

Microsoft's top channel executive outlined some of the company's plans to ramp up support for partners during Wednesday's Worldwide Partner Conference (WPC) keynote.

Microsoft Debuts 'Azure Certified' Program for Partner Apps

Microsoft unveiled an opportunity for its partners to leverage the Azure cloud platform to sell their services at the Worldwide Partner Conference (WPC) on Monday.

One Year in the Microsoft Channel

For the Microsoft channel, it's July -- not the start of the calendar year -- that provides the best point for looking back on what's changed over the last 12 months.

Microsoft's Channel Chief to Partners: Up Your Game with Us

Phil Sorgen talks to RCP about his first Worldwide Partner Conference as head of Microsoft's Worldwide Partner Group, the evolving direction of the partner channel and Microsoft's role in it.

Partner Hiring and Training Lessons from WPC

Non-productive partner companies often hire the best, but fall short at training their talent. Don't make that mistake.

IP Development: Beware of These Potential Pitfalls

The next stage of growth in the partner ecosystem is IP development, but firms should be mindful of its hurdles before making the transition.

For Partners, Where Are the Microsoft Alternatives?

Microsoft partners looking to diversify their practices might have a hard time finding viable alternatives. And no, Google isn't one.

Microsoft on Surface Pro 3 Channel Distribution: 'We're Ready To Go'

Nearly a year after Microsoft launched a program to bring its Surface tablet PCs to market through the channel, Tuesday's debut of the Surface Pro 3 is the first device launched with the backing of a new marketing team.

Microsoft Brings Azure into Focus for Partners

From Azure RemoteApp to ExpressRoute, the new features Microsoft introduced at TechEd give partners new ways to leverage Azure to develop and sell new services.

Apply for the Second-Annual RCP/Rocket Award!

If your company has a great growth story that covers the past three years, we want to hear about it.

Behind the Curtain at Microsoft: Three Things You Should Know

Our former Microsoft field rep shares some insights about how Microsoft operates and what's behind the company's attitudes toward its partners and employees.

In Nadella's Microsoft, Uncertainty About Where Partners Fit

The new CEO's mantra of "mobile- and cloud-first" has some uncomfortable implications for partners -- one of them being the possibility of competition from Microsoft itself.

Microsoft Partners Get Open Licensing for Windows Intune

Microsoft solution providers will now be able to bill their customers directly for using Windows Intune.

Microsoft Action Pack Overhaul: Q&A

Bob Marsh, an original architect of the Microsoft Action Pack, talks about the origins of the channel's most popular subscription program and the best and worst parts of the controversial recent revamp.