For a long time, Unified Communications has been prohibitively expensive for smaller customers, both in the prices of software and hardware and in costs for integration and installation. The parallel emergence of the cloud is changing that and democratizing UC technology. The variation on Software as a Service (SaaS) known as Unified Communications as a Service (UCaaS) is becoming popular, both supplanting on-premises UC solutions, but importantly also threatening to spread well beyond UC’s current installed base. For channel partners, UCaaS is even getting hot among SMB customers. This Partner Guide details 14 key selling points for UCaaS that partners are using to add major UCaaS components to customer deals.