If you’re willing to dive deeper and explore the mid-market, you’ll uncover a treasure trove of opportunities. Take the plunge and you can reap the benefits of higher-value and longer-term contracts. But seizing these mid-market jobs will require strategies considerably different from those that have led you to success when selling to SMBs.
With the right approach, even small MSPs can successfully branch out to the mid-market. But it will require a different way of selling to, working with — and winning over — prospective clients, as well as marketing strategies that speak to the diversified and specialized needs of mid-market companies.