A recent study investigated the outlook of 400 businesses, from the SMB to the enterprise. The survey revealed an unsettling overconfidence in their preparedness to withstand a major cybersecurity incident.
While 87% consider themselves to have implemented average or better cybersecurity defenses, 71% reported at least one breach in the last year.
What explains the disconnect? Simply put, many of your prospects overlook 7 basic security principles. This disconnect reveals a significant opportunity for the savvy MSP to fill those security gaps.
Read this white paper to get inside the head of your potential customer today.