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Windows 7's End-of-Life Throws PC Sales for Loop

IDC's latest update to its 2019 PC market forecast is promising an "interesting year" for PC sales, with Windows 7's end-of-support deadline providing a bright spot in an otherwise gloomy market.

Overall, IDC now expects to see unit shipments drop by 3 percent for the year for a total of 392.5 million units. The main challenge comes on the consumer side of the market, where shipments are expected to decline 6 percent year-over-year, as consumers spend more of their budget on replacing smartphones than PCs.

Yet IDC is projecting that the average selling prices (ASPs) for the entire market are rising 2.6 percent for the year, keeping the dollar value of the market roughly flat at $237 billion.

The ASP increase, according to an IDC statement, is being "driven by new technologies, such as thinner bezels on notebook screens that have increased demand for 2-in-1 form factors, and ongoing demand for gaming PCs. Additionally, shipments into the commercial segment are expected to provide an uplift in ASPs in 2019 as many enterprises move to replace their PCs before Microsoft ends support for Windows 7 in early 2020."

That key date of Jan. 14, 2020, when extended support for Windows 7 ends, and the other ASP-lifting factors are prompting IDC to declare that "2019 is shaping up to be an interesting year."

After 2019, maybe not so much. IDC currently expects unit shipments to decline by an average of 1.6 percent per year, hitting 367.7 million units in 2023.

Posted by Scott Bekker on June 03, 2019 at 9:12 AM


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