LabTech Founder Takes Strategy Role at eFolder

Managed services entrepreneur Matt Nachtrab says he's getting the same feeling of disruptive possibility about eFolder's backup technology that he had about remote monitoring and management (RMM) back when he started LabTech Software.

The LabTech founder, who sold that company to ConnectWise and stayed at the professional services automation (PSA) giant until the LabTech integration was completed early last year, is officially joining eFolder this week as chief strategy officer.

"When I look around at the different parts of the MSP space, after RMM and PSA the third most important thing is backup," Nachtrab said in an interview. "I look at the technology that eFolder has brought together, [and for which] they own the IP from the ground up, and it's a pretty amazing place with a lot of potential to disrupt the backup and management protection space."

The technologies Nachtrab is referring to include eFolder's original cloud backup technology, along with business continuity, backup and disaster recovery (BDR) software, services and appliances, and file sync services. Nachtrab seems most excited about the Replibit business continuity software platform, which eFolder acquired in June and which the company says grew 200 percent year-over-year for all of 2016.

Just as Nachtrab started out running a working MSP (Nemsys), eFolder has a similar corporate DNA, having started as a local VAR in the Atlanta area. As he was considering the job, Nachtrab says he hit it off with Kevin Hoffman and often found himself engaged in long, backyard phone conversations with the eFolder CEO.

"Kevin Hoffman is a brilliant technologist. I love having those conversations, going in deep and learning about that," said Nachtrab, who calls himself technical but believes his bigger strength is on the business side.

In his strategy position, his role will follow his enthusiasm for listening to customers and bringing their feedback to product development. He says that will mesh well with Hoffman's strengths and those of Francois Daumard, a veteran of Microsoft and Apple channel programs who joined the 100 percent channel-focused eFolder in October as senior vice president of sales.

"With my slant toward sales, marketing and business, Francois' ability to execute on sales and account management, and Kevin's leadership and technology strengths, I think that we're going to be really effective," Nachtrab said.

Posted by Scott Bekker on February 21, 2017