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Competencies, Bigger Incentives for Symantec Partners

At its Vision conference this week, Symantec unveiled updates to the Symantec Partner Program, including more than a dozen new solution competencies and incentives tied to those competencies.

The changes deliver on a previously announced overhaul to the Symantec Partner Program, which focuses on a two-tier competency structure -- a lower-level Principal Competency and a higher-level Expert Competency. The competencies will replace the solution specializations Symantec previously had in place.

"These new Competencies give partners the choice to deepen their expertise in a particular solution area, or to extend their capabilities across multiple solutions for broader market traction. By achieving a Symantec Competency, partners demonstrate their insight, experience and solutions-expertise -- crucial when solving their customers' unique business challenges," wrote John Eldh, vice president of channel and commercial sales for Symantec, in a blog post.

Competency availability will vary by region, but the initial set of 14 includes Archiving, Cloud Services, Data Security, Dynamic Storage and Continuity, eDiscovery, Endpoint Management, Endpoint Security, Enterprise Backup and Recovery, Gateway Security, Managed Services, Mid-Market Backup and Recovery, Mobility, Security Monitoring and Management, and Web Site Security Solutions.

Starting in October, achieving a competency will open access to financial benefits, such as:

  • Opportunity registration with up to a 20 percent earnings increase for Principal or Expert Competency partners;
  • Growth Accelerator rebate of up to 8 percent for Expert Competency partners hitting new business revenue targets;
  • Renewals Performance Incentive for Expert Competency partners meeting renewal opportunity targets; and
  • Development funds for certain Expert Competency partners.

Posted by Scott Bekker on May 07, 2014


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