Bekker's Blog

Blog archive

Why Partners Like Steve Ballmer

For all the grief that Microsoft CEO Steve Ballmer gets from Wall Street, he's extremely popular among Microsoft partners at the Worldwide Partner Conference. I regularly find myself in conversations with Microsoft partners who talk about the energy that they draw from a Ballmer keynote and tell me repeatedly that he "gets" partners.

During his WPC keynote earlier this week, Ballmer gave a refreshingly realistic description of the choices that partners have and did a nice job articulating the unique role partners play in Microsoft's product development and business decisions.

From the transcript (emphasis mine):

"But I find that our partners have perhaps the most interesting and unique set of insights on our business of anybody on the planet. You're involved, you care, you spend time and energy studying and understanding what we're up to. You take the time to translate these technologies into the solutions that really change people's lives, and yet you are independent business people who are coming to work every day cheering for us, but also understanding that you need to consider alternatives. So, you're pushing us, pushing us, pushing us, pushing us to improve our performance.

"Customers aren't really quite as all-in as you are, and our employees have a hard time really pushing us as objectively as our partners."

What's your take? Does Ballmer still get it when it comes to partners? Comment below or e-mail me at [email protected].

Posted by Scott Bekker on July 13, 2011 at 11:58 AM


Featured

  • Microsoft Updates IBM Mainframe Integration Tool

    This week Microsoft released Host Integration Server 2020, a tool that lets Microsoft solutions communicate with IBM mainframes.

  • The 2020 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generations of .NET and PowerShell, here's what's on tap from Microsoft this year.

  • Microsoft Rolls Out Home Sites and Multilingual Publishing for SharePoint Online

    SharePoint Online tenancies are getting new features that Microsoft released in May, which are mostly arriving for so-called "targeted release" recipients.

  • 2020 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss. (Now updated with COVID-19-related event changes.)

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.