Bekker's Blog

Blog archive

Where is Microsoft's $4 Billion Investment in Partners Going?

An odd thing has been happening in the Microsoft channel over the last few years. Every Microsoft partner we ask tells us they're getting less marketing money and other direct investments from Redmond than they got in the past. Yet every year, the amount Microsoft says it invests in the channel goes up.

After the Worldwide Partner Conference, we thought that maybe this year Microsoft had given up on the storyline of ever-increasing partner investments. The usual bearer of the good news, Chief Operating Officer Kevin Turner, didn't mention partner investments in his WPC keynote, sticking, instead, to data points about research and development investment. (He said that could reach $9.5 billion in Microsoft's FY 2011.)

It was Turner's WPC speech in 2009 that Microsoft used to announce a $3.3 billion investment in partners for FY '10. The year before, the company said it was spending $2.9 billion, and the year before that, $2.3 billion.

But Microsoft is kicking around another big number for 2011 after all. According to a statement on Microsoft's Partner Portal, "Microsoft has always been committed to partners and invests over $4 billion per year -- more than any other technology company." That would be a massive $700 million increase year-over-year.

Unlike last year when I wrote a similar, head-scratching post about Microsoft's stated level of partner investment, I do have a theory this year. I'll flesh it out in RCP's November issue. Stay tuned!

Posted by Scott Bekker on September 30, 2010 at 11:58 AM


Featured

  • The 2022 Microsoft Product Roadmap

    Microsoft has a lot in the docket for 2022, including new products like SQL Server 2022, Exchange Subscription Edition and Visual Studio 2022 for Mac.

  • Microsoft Releases Entra Verified ID Service

    Microsoft announced on Monday the "general availability" of Microsoft Entra Verified ID, a new service that promises a more deliberate way for individuals and organizations to share identity information.

  • 2022 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • Microsoft Muddies Water with Microsoft 365 Services and Office Connection

    Microsoft has gone out of its way to making the Office 2016 and Office 2019 connections to Microsoft 365 services unclear and confusing.